Emotion you can’t buy.
Presence you can.
A 24/7 livestream over days, millions on social, a camp only partners get into. Nothing staged. Everything felt.
Nothing in sport
holds people like this
A football match is 90 minutes. A marathon is a morning. Last Soul Ultra takes days and nights, and nobody knows when it ends — one 6.7 km loop every hour until one runner is left. Every hour a start, a fight and a cut.
So people don’t check in. They stay, because they won’t miss the moment it happens. A format like no other. And your brand is there the entire time: in the experience, the emotion, the moments that change an athlete’s life.
Every hour
a final.
As the field shrinks,
the audience grows
The field shrinks every day. And with every runner who drops, more people tune in to see who’s left. On YouTube and on Twitch, day five had the biggest audience of the whole race.
Year one built the base.
Year two redefined the sport
The first edition already made national headlines. The second one — 94 yards over four days and nights — tripled the watch time, nearly tripled the peak audience, added Twitch as a second home and put the race on RTL Aktuell and Tagesschau. No other backyard race in the world has been watched like this.
One race.
A whole network
The stream is only the centre. Around it: the Last Soul Ultra account, Kim Gottwald’s channels, rappid., and the athletes telling the same race from their own tent.
Several million followers across the network, all in endurance, performance and mental strength. Exactly the audience you’re looking for. No wasted impressions.
The best of the best.
And people like you
Pros, fitness creators and athletes, and runners from the community on one start line, for days. No brand can book this combination anywhere else.
Products aren’t placed.
They’re used
Nobody performs for the camera at hour 70. What the stream shows is what actually happens: the poncho in the storm, the drink at 3 a.m., the recovery in the tent, the shoes on loop 94. That’s the difference between an ad and a memory.
People don’t think “this brand sponsored it”.
They think “this brand was there when it mattered”.
This was
the beginning.
Three continents.
Four countries
2026 already went further than Germany. A winner from the USA. Two American legends on the loop. Souls from nine countries. An English stream alongside the German one. Clips on 3.5 million US screens.
In 2027 the race itself follows.
Season 1 was the base. Season 2 redefined the sport.
In Season 3 we aim to go further. Be part of it.
Partnership tiers
Become part
of the story
If your brand shares the vision behind Last Soul Ultra, we’d like to hear from you.
mail@lastsoulultra.comIf people feel something, they remember who was part of it.